Rivermist may also collect non-personal information about User visits to the Site, based on User browsing (click stream) activities. This information may include but is not limited to the pages browsed and products and services viewed or booked.
Rivermist may use this information to measure the entry and exit points of visitors to the Site and respective numbers of visitors to various pages and sections of the Site and details of searches performed.
Rivermist may also use this information to measure the usage of advertising banners or other clicks through from the Site.
Rivermist may gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet Service Provider (ISP), referring and exit pages, operating system, date/time stamp, and clickstream data. This is used to understand and analyze trends, administer the Site, learn about User behavior on the Site, and gather demographic information about the User base as a whole. This information may be used for marketing and advertising purposes.
In some email messages, Rivermist uses a “click-through URL” linked to content on the Site. When Users click these URLs, they pass through a separate web server before arriving at the destination page. This can be tracked to help us interested in particular topics and measure the effectiveness of customer communications. If Users prefer not to be tracked in this way, Users should not click text or graphic links in the email messages.
Rivermist may use various analytics tools and third-party technologies including Google Analytics to collect and analyze cookies. Rivermist may contractual relationship with these third-party analytics companies, who collect this information. They may combine this information with other information that they already have independently collected from other Sites. Many of these companies collect and use information under their own privacy policies.